The Fitness Advisory - from Joey Atlas

Proper Mindset + Wise Nutrition + Smart Exercise = Fitness Success For You

Wednesday, February 27, 2008

How to Shock the World

What’s the easiest way to shock the world?

One person at a time.

No matter what you do or what your passion in life is – the most powerful way to share it with the world is one person at a time – and in most cases it’s the only way to do it.

This is the way my websites and newsletters are designed. …to speak to the individual and build a relationship.

This is so powerful that it even works on people who may have known you for decades. Here’s an example:

We got an email last week with the question:

“Is that you Joey Gennusa?”

Those of you who have been getting this newsletter for a few years already know that my birth name is ‘Gennusa’ – Atlas has become my professional/pen name.

[for those that are curious - read this: Joey Gennusa]

Short story is, a longtime friend, Chrissy (we basically grew up together with our families being very close – and they still all keep in touch) was doing some research on the ‘net' for specific exercise info – and ‘by chance’ she came across one of my sites – but didn’t realize right away if it was the Joey she grew up with. Hence her email to see ‘if it is me’.

We told her it is – and she was ‘shocked’, surprised and happy to know that I am spreading knowledge that I have been developing over the last 20 years – I asked how she was doing and here is her response:

“Joey...in January I started a 12 week body transformation at Gold's Gym. Tonight is the half way point and I have to get measured and weighed in.

I lost 12 lbs already and realistically have 15 more although I would like to do 20 more. I go to the gym at least 5 times a week and have a trainer once a week. It is really getting expensive

Do you think I need to continue with a trainer? I really have to lose this weight. I was gaining so much weight so fast so I went to the doctor and was told that my glucose was high and I was borderline diabetic.

She said that it can be controlled with diet and exercise. I'm eating great and have so much energy and actually look forward to going to the gym. I love taking the "Bodypump" classes. I'm afraid that I won't do the right things if I give up the trainer.
What do you think?”

--The key to Chrissy’s question is in this statement,” I'm afraid that I won't do the right things if I give up the trainer.”

Here’s my answer – not just to Chrissy – but anyone who is in this type of situation…

If your motives are based on your values and fueled by your desire to take good care of yourself – for all the reasons I write about:

- Being the best you can be for your family.
- Being as productive as possible at work
- Wanting to be around when your kids have kids (being around, and full of vitality, for your grandkids)
- Setting the priceless example (for your kids, nieces and nephews) of protecting the gift of life you’ve been given.
- Reversing diabetes (and any other conditions that can be fixed) and preventing the long list of ailments with proper nutrition and smart exercise.

This list can be longer, of course – but you know where I am coming from.

If we read the question closely – its not about keeping ‘the trainer’ for instructional purposes – as Chrissy points out that she has made great progress – mostly via her own efforts. She is referring to the element of outside accountability in the form of a trainer.

When our thoughts and motivations are coming from the right place – we can easily internalize the accountability factor and in effect ‘become our own trainer’.

Remember that phrase - ‘become our own trainer’ – I talk about it much more in my book, ‘Fatness to Fitness’ which is coming together very nicely – stay tuned for the official book launch – its going to be amazing.

As I mentioned last week – there is A LOT going on behind the scenes here at Atlas International Headquarters – most of it geared toward helping you achieve permanent fitness success of the ‘whole body’ - i.e., body, mind, spirit (it’s all one).

Stay tuned for this week’s ‘Fitness Stories from Around the World’ - you’ll be getting it in about 2 days.


Don’t Be Like Everybody Else…

Be Fit!

Joey Atlas

Thursday, February 21, 2008

The Big Fitness Exposition

As I always do, when I've been invited to speak or participate in a fitness related event, I just wanted to let you know about this next one. Its shaping up to be the largest internet based Fitness Expo. There are over 80 speakers lined up - covering over 100 topics in all areas of fitness.

Fit-Com-Xpo

Since you are a Joey Atlas subscriber, and I'm one of the speakers - you will have access to the event at 50% off what the general public will pay to attend.

At minimum go check out the sites to see the complete list of speakers and the topics to be covered.

A great feature about this - is, if you can't make the web based seminars as they are happening - you'll be able to access them anytime you want because they'll be saved and hosted on the site permanently.

Go see Fit-Com-Xpo

On a side note - I was leaving Atlas International Headquarters last Friday and as I put my stuff in the FitMobile - I noticed a beautiful Osprey on the tree directly in front of me. The Osprey is a bird that is very common in Northeastern Florida. So, I took out my camera and snapped of few shots - here they are...





Don't Be Like Everybody Else...

Be Fit!

Joey Atlas

Thursday, February 14, 2008

More Custom Fitness Programs Coming Soon...

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-- Secrets of a Trainer --
--------------------------------------


Happy Valentines Day! (if you celebrate it)
- I'm just spreading some love - and for the guys
reading this, no need to get squimish or squeemish,
its brotherly love, ya know....

Alright here is what you made me do: (this is ALL GOOD)

- most readers of this newsletter have also purchased
one or more of my dvd sets (I thank you sincerely).

But - many subscribers are in parts of the world where
they cannot purchase fitness materials from abroad and
have them shipped into their country and to their home.
This just doesn't work in some parts of the world, for
a host of reasons.

Because of this, I've received A LOT of requests to create
digital versions of my programs for the people who can't
get the actual DVDs. Doing this properly requires a hefty
investment.

And because of how well my dvds have been selling over the
last 3 years - I've been able to start investing in creating
digital versions of my programs.

Right now - I have a company who is recreating the New Ultimate
Leg, Butt, Hip and Thigh DVDs into a downloadable home
and travel exercise manual. This digital PDF version will be
available in the next 3 - 5 weeks - Stay tuned...

Also - with the upcoming release (early April) of my first book
'Fatness to Fitness' - I've hired a company to build a custom
website & interactive blog which will also become the new
'Joey Atlas' site - its going to be amazing - Stay tuned for that...

Additionally - the same company is revamping all of the
Joey Atlas websites, complete with active blogs and
subscriber tools, etc... - This is all geared toward
taking things to the next level and making your visits
to my sites helpful, comfortable and user friendly.

You will see a very neat display of simple branding
across these sites - and again some very useful tools
for your fitness and self improvement efforts.

I am also working on a another project that I can't say too
much about - but here's what I can tell you...

One of the biggest body areas that we get questions, comments
and inquiries about is - the 'butt' - I mean A LOT...

So much that I decided to create a site dedicated to helping
women (and some men) fix whatever problems they have with
their 'butt'.

I have teamed up with one of the top programmers
in the USA to put this site together as it will be completely
interactive with all kinds of tools to offer solutions for many
'butt' related challenges - and because of all the inquiries
from overseas - we are making it completely digital.

There is nothing like this - at all. There's lots more to
tell about it - but I have some cut-throat competitors
who 'secretly' subscribe to my newsletters to see what I'm
planning on creating, etc.. So I can't say much more
right now. Stay tuned for more...

Don't Be Like Everybody Else...

Be Fit!

Joey Atlas
PS - all of my DVDS play anywhere in the world
you can order via the websites...
- through www.JoeyAtlas.com
or you can call us toll free to order 866-Yes-Joey
- if you don't get me or Pam - just leave a voicemail
and Pam will get back to you to take your order.

Friday, February 08, 2008

Fitness Emails From Around the World



Here is this weeks live issue of 'Secrets of a Trainer'.
I've posted it here - as I realize it did not get through to
all subscribers email in-boxes. Enjoy!
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Welcome to this week's live issue of 'Secrets of a Trainer'.

Well, its been about 3 weeks since we released the Ultimate
Leg, Butt, Hip and Thigh Makeover, Professional Remake - and
the great feedback is starting to come in from our first wave
of clients. Lots of success stories are in the making as we speak.

Stay tuned for these before & after success stories - as we
put together the ULBHTM Remake to foster each client's simple
tracking of progress and improvement.

Ok - regarding the "I owe you this..." in the subject line.

Up until about 7 or 8 weeks ago - I was sending out a
newsletter every Friday titled 'Amazing Emails From Around
the World' - or some version of that.

Basically - it was the most recent week's collection of
success stories, inspiring comments and suggestions and
great questions that warranted answers to be shared with
you and all other subscribers.

With everything going on - from revamping all of my websites
to finishing my book and planning several new DVDs to be
produced this year - I have been lax about sending out the
'Emails From Around the World' Edition of the newsletter.

I recently realized how much that it was appreciated and missed
because we've been getting emails daily, asking "How come you
don't send the 'emails from around the world any more, Joey?"

So - I'm making the effort to start sending it out at least once
every other week. The good thing is we have no shortage of
truly amazing emails that have been coming in every day.

So without further delay here are a handful of the most recent
emails from around the world...

Hello Joey,

You made me feel guilty with this latest newsletter,
but to be honest I wasnt quite sure when I should
let you know what an amazing result your dvd is
having on my bod! The first time I did the dvd
disc 1, I was stunned at how much I felt it in places
I had never felt it before...like the inner thigh!

Well after 2 weeks only doing the dvd 3 times a
week I thought I was fit...Ha!

who was I kidding! anyway....... I walked into my
sisters and she stood opened mouthed and said 'where is your
(fat) butt?' I knew I could feel the changes but I didnt realize
how good it looked. Now I have to share my secret with
her! which I dont mind at all, as we have a family
trait.....BIG FAT BUTTS!! well, its a lot smaller, my thighs are
thinner, my waist is thinner!

I have combined your dvd with
a better eating regime and other excersices that I like
to do, upper body dumbell weights,trampett, stair running, stepper,
skipping rope, gym ball and stretches that I do
anyway.. But I was doing these before and my body lost
the weight but it wasnt toning it like your dvd said it would.

Joey... I cant thank you enough.

After 20 years of my weight going up and down, and my butt
and thighs getting fatter and wobblier, and my belly
getting bigger and bigger, I am now getting the body I
never had before I was 20!

My Husband is so impressed too.
I have tried loads of other weight loss and toning teqhniques,
but nothing has worked so quickly. (even pilates has nothing
on you!) I dont want to stop, you have me hooked, so next week
is week 4. at week 5 I will do the dvd all 5 days. I will stick
to this until I can do a count of 15 each excercise (cos some
of them is right tuff and I can only do five!)

I have a photo
of me in London in september and I hadnt realized how
tubby I had become, this was my inspiration to do something.
I am 41 in march and cant bear the thought of still looking
and feeling like I did and beyond! and thats when I found
you!

So when I feel I am looking photo worthy I will send
a snap of the old tubby me with the new slim sexy
'Look at the great butt on that chic' photo!

One more thing, I am a terror for starting things and not
finishing, I lose interest, especially if I dont see results, but
this is for life, its like a breeze, I dont feel its hardwork at
all, and when you see what you can achieve in such a short time,
thats the kick I need.

Wished I had discovered you years ago, I have wasted so much on
worthless equipment and other dvds.

I will be in touch with more updates and hopefully
some photos. take care Joey and once again a big thank you!
regards & Best wishes,

Lisa T in the UK.

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Hi Joey -

I bought the 'classic' lower body dvds last summer and used them
religiously for three months or so (mixing with cardio and some
machine work at the gym). I've always been a walker and tend to be
pretty slim and I eat healthily, but the cellulite and jiggly
motion down there was NOT good.

Being able to see 40 creeping down the pike has really motivated me
to keep my desired shape :). You won't be surprised to read that I
was amazed at the rapid results - and pleased :). I was pregnant
and eventually used that as my excuse to slow down the exercise
(read "stop" :)), but having had my baby six weeks ago, I've
started up again.

I credit the increased muscle tone from this summer as one reason
why I had no issues with gaining too much weight during my
pregnancy and why - at six weeks postpartum - my "baby" weight is
pretty much gone!

Also, I LOVE that your dvds are not irritating (no hyper
motivational hollering, music I wouldn't listen to if someone paid
me and far, far too much peppiness :)) and just focus on getting
the job done. You're the man, Joey!

Sincerely,

Chandar Payne


--------------------------------------------------

Make your ads believable? Come on, Joey!
If the auto companies can turn out cars
with ads that show women with happy, calm
children in the SUV or a guy with a sexy
babe because he has the newest, hottest car
and we think THAT'S believable?
Well, our culture must!

So screw 'em! If you get testamonies and
they are great, show them off!!!
Those folks worked hard for that honor; don't hold them back.

Kimberly Purcell

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Dear Joey,

Just to let you know since I have been doing your leg exercises, my
legs, thighs and butt have improved so much I cannot believe in
just a few short weeks... I do them every day faithfully and they
are so much more toned. I don't believe I will ever stop doing
them... they are part of my everyday exercises.....thank you for
all of the information on diet, fitness, etc....I look forward to
all your newsletters.

Donna Smith

-------------------------------------------------

Joey:

The LBHT Makeover videos are kicking my bottom, it feels
like I am using muscles that haven't ever been used
before and I used to be a very athletic person.
WOW, great DVD! Thanks

Sarah S. Davis
Structural Designer
Mustang Engineering

--------------------------------------------------

Hi Joey,

I recently purchased your Leg, Butt, Hip, And Thigh Makeover DVDs
and I have been doing the 3rd exercise (the free one) from your
website for the last 2 weeks. Let me tell you - I have been so
happy I found your programs in my desperate search for something
that really works!!! That exercise is a KILLER!!! :)

I have been doing gym 6 days a week ffor the last 3 years, and I
have been a vegan for that same period. While my skin appearance
have improved significantly, I could never find a proper routine
that would tone my lower body muscles, without making me look bulky.

I have done some serious sports activities in my childhood and
early teenage years (sports gymnastics, athletics, skiing) and
since I stopped I always found that ANY weights or gym exercises
for the lower body made my muscles grow big instantly and I
couldn't reach the results I was targeting - etc. a lean, skinny
and toned lower body!

Your exercise is doing just that and I am constantly being amazed
at how smart it is and how it makes my muscles work hard. Believe
me, I am amazed beyond my wildest dreams!!
THANK YOU, JOEY!!!

I have only one question... I work at home on a computer and have
plenty of time so that I can exercise. So, could I do LBHT routine
every day, instead of every second day?
Would that improve and help me reach the targeted results quicker?

Thanks a lot for all your on-going help and e-mails!
You inspired me to pursue my gym and body goals more than anyone
else in my whole life!

Donna Stonehouse - Australia

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Joey,
I love the exercises and they are effective,
especially because I take the time to make sure I am
using proper form and doing them slowly. I have just
started so I'm only on the first DVD, but I am
completely satisfied with your product and
down-to-earth tactics. Thank you for sharing your
workouts with the rest of the world!!!

Kind Regards,
Margie Brasil-Butaitis

------------------------------------------

Hi Joey,

Quick question, I am currently on level 2 of both abs and legs,
butt/hips, thighs (and i love the changes your workout is giving
me, the saddle bags are decreasing!!) dvd workouts and i know it
says to do whole dvd once and then repeat again for the next rep.

Is it necessary to do it this way or can i do the repeat exercise
straight after the first one? Just curious as thought there might
be a reason as to do whole workout once then repeat.

-ANSWER - GO THRU ONCE THEN REPEAT

Thanks
Michelle from Australia

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Love these emails! Stay tuned for more - next week,
Maybe one will be yours!

Don't Be Like Everybody Else... Be Fit!

Joey Atlas
PS - If you want to order the Ultimate Leg, Butt, Hip and
Thigh DVDs - go here and just look for the BIG BLUE ORDER links.
http://www.butthipandthighmakeover.com/wst_page2.html

Or call us toll free - 866 - Yes Joey [866-937-5639]
- if you dont get Pam or me - just leave us a voicemail
and we'll call you back between orders.